Taking Dalton Street Salon to Manchester’s No.1

Dalton Salon

Dalton Street Salon, a distinguished hair salon located in Manchester’s vibrant city centre, was poised for greatness but struggled to make waves in an industry dominated by larger, more established competitors. Despite their talent and ambition, their brand lacked the sophistication and visibility required to stand out. They turned to Orixun to craft a transformation worthy of their potential.

Building an Identity That Commands Attention

The journey began with a complete overhaul of Dalton Street Salon’s branding. At the core of this transformation was the creation of a striking new logo – bold, modern, and unmistakably luxurious. This wasn’t just a logo; it was a statement. It embodied the salon’s ethos of precision, style, and elegance, setting the tone for every other brand element.

Our design philosophy extended beyond visuals. From meticulously designed business cards to the integration of this new identity across every touchpoint, we ensured that Dalton Street Salon exuded professionalism and sophistication at every glance.

Crafting a Digital Experience That Converts

The digital landscape is where first impressions are made, so we created a website that wasn’t just functional but unforgettable. Combining sleek design with cutting-edge user experience principles, the site captivated visitors from the moment they arrived. Intuitive navigation ensured effortless booking, while visually stunning pages showcased the salon’s expertise with sophistication and clarity.

To amplify impact, we wrote compelling copy that told the story of Dalton Street Salon’s craft and vision. Every word was designed to resonate with their audience, inspiring confidence and trust.

Dominating the Digital Battlefield

No transformation is complete without visibility. Orixun meticulously optimized Dalton Street Salon’s online presence to ensure it didn’t just compete but dominated. Through an advanced SEO strategy, we propelled them to the number one spot on Google. They didn’t just outrank other salons; they surpassed industry titans like Treatwell, capturing attention where it mattered most.

Our Google Ads campaigns were equally relentless. Targeting high-intent searches with precision, we delivered not just clicks but results – increasing bookings and driving measurable growth. With data-informed decisions at every step, Dalton Street Salon became the name on everyone’s lips.

Reclaiming Excellence in the Market

Dalton Street Salon’s transformation was nothing short of extraordinary. Bookings soared, their brand became synonymous with luxury, and their online presence turned into a powerful competitive edge. Orixun didn’t just elevate a salon; we reshaped the narrative of what a local business can achieve with the right strategy.

Through bold branding, revolutionary digital solutions, and a relentless commitment to results, Dalton Street Salon rose to the top of Manchester’s salon scene, setting a new standard for the industry.

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