Innovative Marketing Response to COVID-19
As the UK’s number one kitchen supplier, Howdens is synonymous with quality, innovation, and customer care. With over 800 depots nationwide, Howdens faced a unique challenge during the COVID-19 pandemic: how to maintain customer engagement, safeguard health, and adapt to the winter season, all while reinforcing their leadership position in the market. They turned to Orixun for a creative solution that would meet these demands head-on.
Designing a Product That Merges Safety and Comfort
Orixun conceptualized and developed a promotional product that embodied both utility and brand visibility. We designed high-quality face masks that also functioned as neck warmers, catering to the dual needs of health safety during COVID-19 and warmth during the colder months. Incorporating Howdens branding, these masks became more than just a health product—they were a symbol of Howdens’ commitment to innovation and customer care.
Premium materials were carefully selected to ensure durability and comfort, encouraging daily use. This strategic design decision maximized visibility for Howdens’ brand, ensuring widespread exposure in both personal and professional settings.
Executing a Campaign That Delivers Impact
The campaign’s execution was as meticulously planned as the product itself. Free masks were distributed at Howdens’ depots across the UK, targeting both loyal customers and employees. This gesture not only ensured the safety of those who interact with the brand but also fostered goodwill and strengthened relationships.
To amplify the campaign’s reach, Orixun integrated it into Howdens’ existing marketing channels. In-store promotions, email marketing, and social media buzz created excitement and drove footfall to collect the branded masks. This multi-channel approach ensured the campaign reached a wide and diverse audience.
Reinforcing Market Leadership Through Thoughtful Action
The results of the campaign were transformative. Howdens strengthened its reputation as a market leader that genuinely cares about its customers and employees. By addressing the challenges of a global pandemic with creativity and foresight, the brand not only maintained but enhanced its connection with its audience.
The branded masks became a talking point, offering both utility and a sense of community during challenging times. This thoughtful response to an unprecedented situation positioned Howdens as a forward-thinking leader, setting a benchmark for meaningful corporate action.
Orixun: Turning Challenges Into Opportunities.
At Orixun, we don’t just create campaigns; we craft solutions that resonate. Howdens’ COVID-19 response campaign is a testament to our ability to innovate and deliver impact, even in the most challenging circumstances. Ready to transform your brand’s challenges into opportunities? Let’s talk.