
House of Chelsea | A Luxury Brand, Transformed

A complete transformation for House of Chelsea UK
Orixun completely transformed House of Chelsea from a traditional interiors business into a modern luxury brand. We rebuilt everything, from the logo and visual identity to the website, messaging, and print materials, crafting a design language that feels sophisticated, current, and unmistakably premium.

Before the Orixun transformation

House of Chelsea | A Luxury Brand, Transformed

A complete transformation for House of Chelsea UK
Orixun completely transformed House of Chelsea from a traditional interiors business into a modern luxury brand. We rebuilt everything, from the logo and visual identity to the website, messaging, and print materials, crafting a design language that feels sophisticated, current, and unmistakably premium.

Before the Orixun transformation

House of Chelsea | A Luxury Brand, Transformed

A complete transformation for House of Chelsea UK
Orixun completely transformed House of Chelsea from a traditional interiors business into a modern luxury brand. We rebuilt everything, from the logo and visual identity to the website, messaging, and print materials, crafting a design language that feels sophisticated, current, and unmistakably premium.

Before the Orixun transformation







The Challenge: A Great Brand Hidden Behind an Outdated Image
House of Chelsea had craftsmanship, history, and loyal clients, but its brand no longer reflected its quality. The old logo and website looked dated, the messaging didn’t communicate the luxury experience they delivered, and their overall presentation didn’t match the standard of their work.
They needed a full transformation, something that would make the brand feel as beautiful as their interiors.
That’s where Orixun stepped in.
The Transformation: Rebuilding the Brand from the Ground Up
We approached House of Chelsea like a blank canvas. Our goal wasn’t just to refresh it, we wanted to redefine what modern British luxury feels like.
• Brand Identity & Logo Design
We crafted a new logo system inspired by timeless architecture and clean geometry, simple, confident, and instantly recognizable. The colour palette blends soft neutrals with deep navy and gold accents, creating a calm, high-end aesthetic that feels refined yet contemporary.
• Website Design & Conversion Strategy
We built a completely new website that does more than look beautiful — it performs. Designed to guide visitors effortlessly from inspiration to inquiry, it combines minimalist layouts, smooth motion, and high-impact photography that captures the artistry behind every project.
Each page tells a story. Each scroll builds trust. The result? A digital experience that feels as polished as a Chelsea showroom.
• Copywriting & Brand Voice
We wrote every line to sound warm, aspirational, and distinctly human, the kind of tone that sells without shouting. The copy highlights craftsmanship, elegance, and attention to detail, subtly positioning House of Chelsea as the choice for luxury interiors.
• Stationery & Print Design
We carried the visual identity through to business cards, letterheads, and packaging, every piece now speaks the same premium language. When clients receive anything from House of Chelsea, it feels high-end before they even read a word.
The Outcome: A Brand That Now Looks as Good as It Performs
The new House of Chelsea now stands in a class of its own.
The website attracts more qualified leads, client confidence has surged, and the refreshed brand presentation has opened doors to new partnerships and higher-value projects.
House of Chelsea no longer blends in with traditional interior brands, it defines what modern elegance looks like.
Orixun Brand Transformations
Convert Much More
Look More Credible
Increase Revenue
Dominate Your Area
The Challenge: A Great Brand Hidden Behind an Outdated Image
House of Chelsea had craftsmanship, history, and loyal clients, but its brand no longer reflected its quality. The old logo and website looked dated, the messaging didn’t communicate the luxury experience they delivered, and their overall presentation didn’t match the standard of their work.
They needed a full transformation, something that would make the brand feel as beautiful as their interiors.
That’s where Orixun stepped in.
The Transformation: Rebuilding the Brand from the Ground Up
We approached House of Chelsea like a blank canvas. Our goal wasn’t just to refresh it, we wanted to redefine what modern British luxury feels like.
• Brand Identity & Logo Design
We crafted a new logo system inspired by timeless architecture and clean geometry, simple, confident, and instantly recognizable. The colour palette blends soft neutrals with deep navy and gold accents, creating a calm, high-end aesthetic that feels refined yet contemporary.
• Website Design & Conversion Strategy
We built a completely new website that does more than look beautiful — it performs. Designed to guide visitors effortlessly from inspiration to inquiry, it combines minimalist layouts, smooth motion, and high-impact photography that captures the artistry behind every project.
Each page tells a story. Each scroll builds trust. The result? A digital experience that feels as polished as a Chelsea showroom.
• Copywriting & Brand Voice
We wrote every line to sound warm, aspirational, and distinctly human, the kind of tone that sells without shouting. The copy highlights craftsmanship, elegance, and attention to detail, subtly positioning House of Chelsea as the choice for luxury interiors.
• Stationery & Print Design
We carried the visual identity through to business cards, letterheads, and packaging, every piece now speaks the same premium language. When clients receive anything from House of Chelsea, it feels high-end before they even read a word.
The Outcome: A Brand That Now Looks as Good as It Performs
The new House of Chelsea now stands in a class of its own.
The website attracts more qualified leads, client confidence has surged, and the refreshed brand presentation has opened doors to new partnerships and higher-value projects.
House of Chelsea no longer blends in with traditional interior brands, it defines what modern elegance looks like.
Orixun Brand Transformations
Convert Much More
Look More Credible
Increase Revenue
Dominate Your Area
The Challenge: A Great Brand Hidden Behind an Outdated Image
House of Chelsea had craftsmanship, history, and loyal clients, but its brand no longer reflected its quality. The old logo and website looked dated, the messaging didn’t communicate the luxury experience they delivered, and their overall presentation didn’t match the standard of their work.
They needed a full transformation, something that would make the brand feel as beautiful as their interiors.
That’s where Orixun stepped in.
The Transformation: Rebuilding the Brand from the Ground Up
We approached House of Chelsea like a blank canvas. Our goal wasn’t just to refresh it, we wanted to redefine what modern British luxury feels like.
• Brand Identity & Logo Design
We crafted a new logo system inspired by timeless architecture and clean geometry, simple, confident, and instantly recognizable. The colour palette blends soft neutrals with deep navy and gold accents, creating a calm, high-end aesthetic that feels refined yet contemporary.
• Website Design & Conversion Strategy
We built a completely new website that does more than look beautiful — it performs. Designed to guide visitors effortlessly from inspiration to inquiry, it combines minimalist layouts, smooth motion, and high-impact photography that captures the artistry behind every project.
Each page tells a story. Each scroll builds trust. The result? A digital experience that feels as polished as a Chelsea showroom.
• Copywriting & Brand Voice
We wrote every line to sound warm, aspirational, and distinctly human, the kind of tone that sells without shouting. The copy highlights craftsmanship, elegance, and attention to detail, subtly positioning House of Chelsea as the choice for luxury interiors.
• Stationery & Print Design
We carried the visual identity through to business cards, letterheads, and packaging, every piece now speaks the same premium language. When clients receive anything from House of Chelsea, it feels high-end before they even read a word.
The Outcome: A Brand That Now Looks as Good as It Performs
The new House of Chelsea now stands in a class of its own.
The website attracts more qualified leads, client confidence has surged, and the refreshed brand presentation has opened doors to new partnerships and higher-value projects.
House of Chelsea no longer blends in with traditional interior brands, it defines what modern elegance looks like.
Orixun Brand Transformations
Convert Much More
Look More Credible
Increase Revenue
Dominate Your Area
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About the position
Nayzak, everyone in my team works towards the samegoal. This enabled our teams to ship new ideas and feel more capable. Podcasting operational — change management inside of workflows. Completely synergize.
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself
Responsibilities
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Qualifications
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Submit your application
By applying to this job opening, you agree to Clonify’s Terms and Conditions. Our human resources department will get back to you with our decision as soon as possible.
About the position
Nayzak, everyone in my team works towards the samegoal. This enabled our teams to ship new ideas and feel more capable. Podcasting operational — change management inside of workflows. Completely synergize.
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself
Responsibilities
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Qualifications
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Submit your application
By applying to this job opening, you agree to Clonify’s Terms and Conditions. Our human resources department will get back to you with our decision as soon as possible.
About the position
Nayzak, everyone in my team works towards the samegoal. This enabled our teams to ship new ideas and feel more capable. Podcasting operational — change management inside of workflows. Completely synergize.
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself
Responsibilities
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Qualifications
Must explain to you how all this mistaken idea of denouncing pleasure
An online portfolio that demonstrates creatively strong, varied interactive work
Expert knowledge of design, including Figma and Invision
Develop intimate knowledge of information design, including semantic information for the web, and user interface issues.
Submit your application
By applying to this job opening, you agree to Clonify’s Terms and Conditions. Our human resources department will get back to you with our decision as soon as possible.















